ON OUR RADAR

The moments, trends and stories that caught our attention, and why they matter.

Netflix’s move to secure the comeback fight between Tyson Fury and Arslanbek Makhmudov is another clear signal that SVOD platforms are leaning harder into live sport.

For media planners, this evolution matters. SVOD is no longer just a content platform, but an increasingly powerful “moments” channel. One that’s starting to unlock incremental reach and engage audiences who are spending less time with linear TV, and prompting a rethink of AV planning as a result.

CMA’s Move Against the ‘Zero-Click’ Economy

The CMA’s proposed measures targeting Google’s AI Overviews signal a potential shift in how search works for publishers and advertisers.

The intervention responds to UK publishers’ long-standing issue with AI-generated answers reducing clicks to original sources, accelerating the move towards “zero-click” search experiences and undermining the click-based economy.

For marketers, this raises questions about how success should be defined and measured.

Being cited by Google’s AI can significantly lift paid search performance, but premium ad space is becoming more competitive, increasing pressure on CPCs and placing greater emphasis on bidding strategy, keyword selection and brand authority in search environments.